Who is our client?

This is a developer who is in the process of building the first stage of a residential complex. The main goal is to attract buyers and investors before the construction is completed.

What was the request?

The company requested to find people who are interested in investing in real estate with the subsequent leasing of the property through a management company or in purchasing housing for themselves.

How did we fulfill the request?

We started working with an audience of entrepreneurs, investors and business consultants through personalized LinkedIn campaigns. We worked out the key motivations of different segments, dividing communication into those interested in income and those looking for housing. Additionally, we researched investor communities, clubs, and specialized groups to launch campaigns to a highly specialized audience that matches the target client's profile.

What challenges did we face?

The challenge was identifying the right people who have a current interest in buying or investing in real estate. LinkedIn profiles often do not contain clear indicators. This problem was solved by working with investment consultants who shared their relevant audiences and by launching campaigns to members of investor communities where interest in such projects was obvious.

Results of cooperation

In 8 months, 66 warm leads were attracted - people who expressed interest in purchasing or investing in housing in this complex.