Who is our client?

Mon'Archi is a marketing agency operating in the US and EU markets. The agency's services include targeted advertising, contextual advertising, email marketing, and SEO promotion.

What was the request?

The agency's main channel for attracting clients was Upwork. For a long time, the Mon'Archi team has been working on finding additional lead generation channels. For more than a year, the agency tried to figure out how lead generation works on LinkedIn on its own, but it was unsuccessful. During this period of time, the Mon'Archi team generated several meetings, none of which led to a sale. The request was to find out why LinkedIn hadn't brought in a single client in a year and make LinkedIn Outreach an effective lead generation channel.

How did we fulfill the request?

First, we analyzed the strategy that Mon'Archi used when working on LinkedIn independently and made important changes. We saw that there was growth potential in maximizing the limits of the LinkedIn platform and sending more requests. We calculated a plan for the number of accounts and requests needed to attract the target number of clients per month. After that, we helped to write effective promotion scripts that meet the needs of the target audience and respond to them. The next step was to analyze the security infrastructure, which ensured that there would be no blockages even with the highest intensity of requests. In the end, the Mon'Archi team received a step-by-step action plan and effective recommendations for independent lead generation

What were the challenges we faced?

The main challenge was to stand out among other players in the market, as many companies in the market provided similar services. The solution was deep personalization to meet the needs of the target audience and working out the optimal number of leads.

Results of cooperation

As a result, within a month of consulting, Mon'Archi adapted its lead generation strategy and attracted its first client for SEO promotion in Germany via LinkedIn.