Who is our client?

All Sides Studio - an agency for website development and SMM promotion.

What was the request?

To generate meetings with potential clients using LinkedIn Ads. The company was at the stage of scaling and was looking for additional traffic channels to attract potential customers.

How did we fulfill the request?

We focused on business owners and C-level managers in IT product and service companies in Ukraine and started preparing for the launch. First, we analyzed the pains of the target audience. Then we adapted creatives according to the identified pains. First, we launched test ads to see which CTAs worked best. Once we found a working combination of creative and target audience, we scaled the campaign.

What were the challenges we faced?

The main difficulty was that we didn't have an effective landing page at the launch stage of the campaigns. In order to effectively conduct the hypothesis testing phase, we started advertising by driving traffic to the Calendly landing page. This helped us book appointments directly from the ad while the client's landing page was still under development.

Results of cooperation

As a result of the cooperation, we reached the figure of $67 per booked meeting with the owner or C-level manager of an IT company in Ukraine.