Who is our client?

Natalya Yusova is a business coach and startup mentor who works with owners and managers of small companies. Her goal is to help entrepreneurs scale their businesses and manage teams more effectively.

What was the request?

Find and engage owners and top managers of companies with 10-70 employees in IT, fintech, and marketing to sell individual coaching and mentoring.

How did we fulfill the request?

First, we identified the client's target audience and their pain points. After that, we created a strategy for promoting Natalya’s LinkedIn account. At this time, the LinkedIn Data Sourcing team started selecting the right audience. We composed personalized messages that took into account the pains and needs of the target audience and launched an outreach campaign on LinkedIn. When the leads began to accept inquiries and provide initial responses, our team personalized each lead and followed up with them to book an appointment. Our team passed the information about the booked meetings to Natalya, and she conducted online calls and sold her services on them.

What were the challenges we faced?

The challenge was to communicate Natalya’s expertise in correspondence with leads. To do this, Natalya’s promotion team researched her communication style and agreed on answers to frequently asked questions from leads. We answered the questions that required Natalya’s area of expertise after agreeing on the answer with her. After the first month of work, the team had already mastered Natalya's communication style and was able to process potential clients' messages successfully.

Results of cooperation

In 2.5 months, Natalya has already concluded 3 contracts with a total value of $6950 and received a high-quality database of potential leads for further sales. This became possible thanks to the synergy of the Prok Tech team and Natalya’s expertise.